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| Image credit to Bloomsbury's |
Behold “The Golden Phoenix.” Hailed as the world’s most expensive cupcake, the pricey dessert costs a whopping £645 ($1,000) at Dubai’s Bloomsbury’s Cupcakes.
Served on a covered Villari 24-carat gold empire cake stand, the cupcake is adorned with edible gold and chocolate. It was unveiled at the opening of the new Bloomsbury’s location in the Dubai Mall.
The making of the Most Expensive Cupcake in the Whole World:
Stated below this video:
PRESS RELEASE -- SATURDAY 11TH AUGUST 2012ANNOUNCEMENTBLOOMSBURYS UAE, AUGUST 2012 For Immediate Release
FOOD FOR A CAUSEBLOOMSBURYS TO DONATE PROCEEDS FOR EVERY GOLDEN PHOENIX SOLD TO THE WORLD FOOD PROGAMME
DUBAI, UAE:
Bloomsburys announces partnership tie up with the World Food Programme (WFP) for the donation of proceeds of "The Golden Phoenix" known to be the world's most expensive cupcake. 50% of the proceeds from the sale of "The Golden Phoenix" will go directly to the World Food Programme to support children during times of humanitarian crises and other causes.
Ashraf Hamouda, WFP Head of Partnerships and Business Development, Middle east, North Africa, Eastern Europe and Central Asia:"We are immensely grateful to Bloomsbury for their formidable generosity. This unique partnership provides evidence that behind the biggest talents and business ideas, you often find the bigger hearts. As I would like to put it, a golden heart behind every Golden Phoenix: at least 1,850 underprivileged children will be fed for every precious Golden Phoenix purchased from Bloomsburys at The Dubai Mall."
The Golden Phoenix was unveiled 6 weeks ago as part of the opening of Bloomsburys at The Dubai Mall and is valued at $1,010 (3,700 AED). Youtube link to the making of the Golden Phoenix http://www.youtube.com/watch?v=JnqUws0LWNc .
Ms Shafeena Yusuff Ali, Creator of The Golden Phoenix and CEO of Tablez The Food Company: "Since the unveiling of The Golden Phoenix we have been inundated with customers coming by our store to see the cupcake presentation on screen. We are overwhelmed with the response and we wanted to affiliate The Golden Phoenix with a reputable charity at the earliest. We scouted a number of organizations, but specifically wanted to support a food based charity so that we can build a realization that all of us reading this news are very lucky and fortunate to have the privileges we have. Linking a consumable food item with a food based humanitarian programme made sense as our customers have that level of comfort that the food item they are purchasing is going towards a cause which supports children from less fortunate backgrounds. Finally we are happy to announce that we have chosen to work with the World Food Programme as our charity partners. We took the decision of partnering with WFP after researching and seeing their hard efforts and direct connections with Humanitarian causes."
Basic Ingredients of "The Golden Cupcake"
Flour - Doves organic flour from the United Kingdom Butter - Rachels organic butter from the United Kingdom Chocolate - Premium Amedei Porcelena cocoa from ItalyVanilla Beans - Gold Ugandan high quality vanilla beansEdible Gold Sheet - 23 carat gold
This phenomenal work of art is available only at Bloomsburys at The Dubai Mall.
Source link from abcnews
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